Share a Coke Returns: Coca-Cola Nigeria revives iconic campaign to spark connections
Coca-Cola Nigeria is reviving its hit ‘Share a Coke’ campaign, aiming to spark joy and connections among friends and family.
The campaign, which originally launched in 2011, features names on iconic bottles, allowing people to share a Coke with loved ones. With Gen Z craving authenticity, the brand’s unique customization platform offers a tangible way to show care and create lasting memories.
According to Yusuf Murtala, Senior Director and Head of Marketing, Coca-Cola Nigeria, “In Nigeria, we thrive on moments of togetherness and community where greatness happens.
‘Share A Coke’ celebrates the everyday connections that turn into memories we hold on to. It is a reminder that even the smallest gesture, like seeing your name on a Coke bottle, can spark joy, and bring people closer.”
Valerie Odubogun, Director, Marketing, Coca-Cola Nigeria, adds, “In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection.
“‘Share a Coke’ reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.”
The campaign includes consumer promotions and personalized bottles with Nigerian names. From October 1 to December 31, 2025, consumers can win cash and prizes through personalized 50cl Coca-Cola bottles available at major retailers nationwide.
A launch event is scheduled for October 23 in Lagos, featuring memorable Coke experiences.
